Case Studies

Support Center & Self-Service Optimization

I helped improve support center structure, customer-facing documentation, internal workflows, and self-service resources to make it easier for customers to find answers and for support teams to resolve issues consistently.

Focus Areas
  • Help center improvement
  • Customer journey clarity
  • Internal documentation
  • Escalation workflows
  • Support process design

Zendesk to Intercom Support Workflow Transition

I supported customer experience operations during a transition from Zendesk to Intercom, helping align workflows, support processes, automation, inbox structure, and customer communication.

Focus Areas
  • CRM migration support
  • Intercom workflow design
  • Inbox and routing structure
  • Support team adoption
  • Automation and AI-readiness

AI Support Optimization

I have worked on AI-powered support improvements focused on answer quality, support deflection, help center content, escalation rules, and customer experience quality.

Focus Areas
  • AI answer review
  • Knowledge base improvement
  • Chatbot performance
  • Human handoff flows
  • Customer experience safeguards

Customer Experience Reporting & WBR Dashboards

I have created customer experience reporting structures for leadership visibility, including performance updates, customer feedback trends, support metrics, and operational insights.

Focus Areas
  • CSAT, NPS, and CES reporting
  • Weekly business reviews
  • Support performance dashboards
  • Voice of Customer insights
  • Operational recommendations

Digital Systems & Website Projects

I have worked on AI-powered support improvements focused on answer quality, support deflection, help center content, escalation rules, and customer experience quality.

Focus Areas
  • AI answer review
  • Knowledge base improvement
  • Chatbot performance
  • Human handoff flows
  • Customer experience safeguards

Customer Experience Reporting & WBR Dashboards

Through Jamalo Limited, I have helped clients build and improve digital experiences, websites, operational tools, and online systems.

Example Projects
  • Stuart Sutcliffe Fine Art Prints
  • Stuart Sutcliffe Reimagined
  • Shop Stuart Collection
  • Risto za Nai
Focus Areas
  • Website setup and optimization
  • Digital customer journey
  • Online content structure
  • Technical implementation
  • Client-facing systems

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